You can use a point and shoot to sell and market your Property for sale but will it represent your property accurately? With our professional photography services, we will be able to represent your high end property as close to possible as seeing it in person. It’s not just about the camera. Lighting, lenses, flash also greatly factor into capturing the essence of what you’re selling.
Our goal is to get as many potential customers interested in your property to ensure that you not only sell your product but also get the proper value for it. We will provide you with as many detailed pictures of your property as necessary so that your consumers may make the purchase immediately online or schedule an appointment to view your property before purchasing.
Poor quality images, lacking in detail or lack of clarity, can actually have a negative impact on your product and sales which otherwise would not have, had the images been captured correctly.
Here are a few links on the subject of image quality and how it helps increase sales:
So in the end does professional photography really increase sales? The facts are undeniable. Yes.
Professional photography services is not the only aspect of our business. We have over 25 years of sales, marketing and advertising experience ranging from retail, automobile and real estate. We understand, firsthand, what consumers are looking for and are therefore able to capture your property to fully optimize your marketing campaign. This can include everything from brochures to business cards and fully developed websites to better increase your sales and consumer viewing.
With the overwhelming popularity of iPhones, iPads and inexpensive point and shoot cameras, some may ask, “Does professional photography really make that much of a difference at this day and age”? Yes, you can get some pretty nice shots with many of these inexpensive cameras. However, they are extremely limited in their scope and the quality is not up to par when compared to professional work which is able to show great detail. Maybe the best way to illustrate the difference between consumer grade and pro grade equipment is in the image below:
Both trucks have and serve their purpose and are enough for what each buyer wants or needs. The same is true with cameras. Not everyone wants or needs top of the line professional equipment. Professional equipment is large, heavy and can be very expensive. Some pro camera bodies cost over $8,000 and a few pro lenses can cost over $10,000. This is overkill for many consumers needs and a camera that costs under $500 may be all they ever need. This is why we only deal with high end items that require professional equipment to capture every detail of what we are shooting.
The camera industry can make the process of buying a camera difficult because the buzzword they always use is “Megapixels”. Many people think the more megapixels, the better. This is probably the single most misleading term in the world of photography and video. While megapixels do matter, that is not the first and only thing one should look at when understanding which part of the camera is the most important when it comes to the “True” quality of the image your camera will produce.
The sensor is the most important part of any camera as it catches the image and records it. There are of course different camera sensor quality between all point and shoot and DSLR cameras. The larger the sensor, the more accurately the data can be recorded and in much higher detail. Some point and shoots have sensors as small as 5.62 where as a 35mm camera is set at 1.00. For some perspective, you could fit roughly thirty 5.62 sensors in the same space as one 35mm full frame sensor.
For example, the Nikon D700 is still used to this day by some professionals who specialize in wedding photography. This camera was originally released in July 2008 and it only has 12.1 megapixels with an amazing product rating of 4.9 out of 5 stars. While there is a new point and shoot camera, the Nikia Lumia 1020 that just came out with a whopping 41 megapixels for $549, the current king of megapixels in the DSLR full frame market is the Nikon D800 which gets 36.3 megapixels and sells for $3,000 (body only, no lens). This just shows that clearly these two cameras are not comparable pieces of equipment. If they were comparable no one would be buying any DSLR’s any more and they would be the new Betamax or 8 track. At the same time, we will say this, if we had to use a camera phone to do some work, this one might be the best choice. The reviews on Amazon are very strong with 4.5 out of 5 stars.
Yes, point and shoot cameras have their uses but you will not find them at any professional shoot, especially if you are trying to sell a multimillion dollar home, why would you limit your quality of work which could possibly greatly hinder the sale of your product?
Photography is nothing more than capturing light. Not every environment will be well lit so unless you have fairly good lighting equipment, getting a high quality shot will be very hard to capture. The small lenses and sensors found in these point and shoots are extremely limited so if your lighting is poor, it will show in your pictures. Therefore, these type of cameras are not sufficient for professional quality work as they are not versatile enough to meet all your needs. Our job is to provide your consumers with images where your property will sell itself.
Here on the island of Oahu, the view is everything. The better quality the view, the more the value of the property. Here is an example of a classic point and shoot of a view from a lanai and how that same view can look like if shot by a professional with the right equipment, skill and experience.
Point and Shoot Photo
As you can see, our goal is to ensure that consumers who see your property will look no further and purchase from you or set an appointment with you over your competitors.
No matter how good the camera and lenses are, virtually all professional photography images are adjusted to some degree in post production. Some ad agencies, however, get out of control and lose perspective of what they are trying to sell. The result can resemble bad plastic surgery. Below is an example of what not to do in post production:
For those of you not familiar with this infamous Photoshop disaster, the model, Filippa Hamilton, was made so thin that her head was bigger than her hips. On the right, you see how this model actually looks. An interesting side note, this model was later fired by Ralph Lauren for being too fat. Sometimes truth is stranger than fiction.
Our goal is to only slightly enhance the image by making small color corrections, contrast, highlights, toning, exposure and color balancing. We will bring out anything details that gets lost in the image to the state of actual viewing. We will not distort your photos to misrepresent what it is clearly not. The last thing we want is to have someone buy or rent your property and feel dissatisfied because the pictures was not a proper representation of your property.
A quality property in the VRBO market on the island of Oahu can range from $250,000 to several million dollars. Our goal is to make sure that when a potential customer clicks on your page, they will have no desire to keep looking at other properties. The right quality images and presentation will help ensure that they will book dates on your property and not your competitors.
Please contact us for other high end products like a Yacht, Luxury Car, Jewelry, etc. Please provide us with what you are needing photographed and where your approximate location is so that we can get back to you with a quote and schedule you for service.
When we say full coverage, we mean exactly that. We will not limit the amount of photos taken! When you hire us to capture the essence of your product, we will take as many unique shots of your product to accurately showcase it to any potential consumer. This means we will not stop shooting until we are satisfied that our work accurately represents your property. Before we come to your property, we will ask you if you have any specific shots you would like to have done. This way we can make sure we get your requested shots in addition to the ones we will take on our own.
If, for any reason, you are not satisfied with our work, we will come back at no extra charge and do a one-time re-shoot of your product so that you will be satisfied that our work accurately represents what you are selling or renting.
Special note: The weather plays a big part in photographing properties as it will enhance the look of all the images taken, especially ones where beautiful views are the main selling point. Since it is ideal to shoot under a blue sky, we try to make sure that we set a time and date where the weather is expected to be good. If this is not the case, we may recommend rescheduling your shoot to a time and date where the weather will be more beneficial to showcasing your product.
Also, we will need to know if the property faces North, East, South or West, the featured view of the property and if you have a sunrise or sunset view? This way we can determine which package will best benefit you as we would like to feature the best selling points of your product.
If you are in need of a website, our website design prices start at only $500. Please contact us for website customization and details of this service.